See Green / IRFU

For the 2019 Rugby World Cup, we helped colour-blind Irish rugby fans see the team they love more clearly. Over 250,000 Irish fans are colour-blind, making green-on-green match footage difficult to follow.

The See Green Chrome extension let fans adjust hue, saturation and contrast through a simple slider, calibrated with the IRFU logo to create a personalised viewing experience.

Gold Clio Award

2 x Silver Clio Awards