Hope Couture / O.N.E.

To raise awareness of homelessness among veterans, O.N.E. transformed a symbol familiar to soldiers into something unexpected: camouflage streetwear inspired by the streets of Ireland.

Created with a leading Irish streetwear designer, Hope Couture featured patterns based on real locations where homeless veterans had slept, with QR codes designed into the digital camouflage patterns to make donating simple.

D&AD Pencil – Wood