Christie the Crinkler / Hunky Dorys

Hunky Dorys needed a campaign as intense as its crisps, so we introduced Christie the Crinkler — the passionate production-line legend behind every crinkle.

Played by Darren Conway, Christie was born with the ‘gift to crinkle’ – screaming motivation into every crisp. Once Christie was known and loved, we promoted him to content creator, carrying the “Go Hunky Dorys or Go Home” spirit into even more unhinged social content.

Bronze Clio Award