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When it comes to being a convenience liquor retailer - you absolutely have to compete on price and range. And BWS do that in spades. Where our opportunity lies is on building a brand idea and personality that gets people to choose to go there because they like it. Our 'Today's Special' idea for BWS does just that. It reminds people that there are special moments every day that deserve to be celebrated - and BWS has the special offers to help you celebrate with. The TVC launch was accompanied by a complete overhaul of in-store communications, digital, radio, press - right down to internal communications. Today is special indeed.