Chief Creative Officer
Marie Claire White lilis

Marie Claire

There was about to be a new player in the new fashion mag game. And marie claire wasn't going to take its arrival lying down.

They wanted to take to the streets and remind people that they were high on style and high on substance. We came up with a campaign that brought those two elements together seamlessly. If you weren't a marie claire reader, you wanted to be. If you were, you felt even better about it.