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How do you get a small car on the shopping list of women in their early 20's - when it's not a cool brand and it's not a cool car?
In fact, the only thing the brief said about the car was that because it's probably a step-up from what these women were driving at the moment - it'll make them feel good when they drive. Gee, thanks.
To have a bit of fun with it and to get people chatting about it, we decided to use a person who women recognise as someone who know how to feel good. Really, really good. Enter Kim Cattrall.
And enter young women into Nissan dealerships all over Australia wanting what she's having.