The 26th minute / Samaritans

Samaritans urgently needed volunteers, but many people didn’t think they were qualified to help. So we turned the average call length - 26 minutes - into proof that if you can listen that long, you can volunteer.

We interrupted podcasts, live football commentary, gigs and storytelling events at exactly the 26th minute, telling those still listening that they already had what it takes to help save lives.

1 x Gold European Effie, 1 Global Effie shortlist

Cannes Silver Lion Silver, Bronze Lion

D&AD Pencil – Wood

2 x Silver Clios, 1 x Bronze Clio