Look-a-Lidl-like-Paul / Lidl

With lookalikes peaking in culture, Lidl — the supermarket known for lookalikes — pulled off its best one yet: Ireland’s own Paul Mescal.

Five days after the Timothée Chalamet lookalike competition, anonymous posters and a mysterious TikTok account sparked a Dublin-wide hunt for a Paul lookalike. The result was a crowd of shorts-wearing superfans, a reaction from Paul himself, and a culture-led moment for Lidl on the day of the Gladiator II premiere.

Gold, Silver and Bronze Clio Award

D&AD Pencil – wood