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The new Light & Crispy Shapes are the healthier version of the delicious biscuit that's been loved by Australian's for decades. But we all know how insipid the ads can be when they're selling healthy snacks to women. And we wanted to run a mile from this. The insight is bang on. When something's tasty, your Conscience usually steps in after you've had one or two and tells you to back away from the snack bowl. But with new Shapes Light & Crispy - Conscience is absolutely enamoured. And what are the consequences of a world where our Conscience is stuck at home eating Shapes? Well, that's exactly what we'll show. This is the launch of what is hopefully going to be a long and popular campaign.
The new Light & Crispy Shapes are the healthier version of the delicious biscuit that's been loved by Australian's for decades. But we all know how insipid the ads can be when they're selling healthy snacks to women. And we wanted to run a mile from this. The insight is bang on. When something's tasty, your Conscience usually steps in after you've had one or two and tells you to back away from the snack bowl. But with new Shapes Light & Crispy - Conscience is absolutely enamoured. And what are the consequences of a world where our Conscience is stuck at home eating Shapes? Well, that's exactly what we'll show. This is the launch of what is hopefully going to be a long and popular campaign.